The success of any business depends entirely on marketing, we have seen so many people with great products and services, but they go wrong in marketing which eventually translates to Low sales or No sales at all. Some even end up closing their Business which could have become very profitable if they learnt or researched on available marketing channels.
Marketing can sometimes be expensive, but we still have unconventional ways like word of Mouth which is also effective.
Marketing involves patience, persistence and Consistence.
With advancement in technology, with free social media sites, where you can market for free, Marketing is simplified, but still expertise in online marketing is also key and cannot be wished away so easily.
You need to be up to date to advancement in Internet and online marketing.
REGISTRATION OF BUSINESSES.
When starting a business, it is important to follow the necessary procedures in registering a business, it is important to be in a position to differentiate between,
A sole proprietorship.
A limited Company.
How to register and manage each and every category and legal procedures involved.
You should also be in a position to know the tax compliance law for every category.
Registering your business is key, but seeking partners for your business is another assignment.
FUNDING AND PROPOSAL WRITING.
Seeking capital for ones business is also key for the successs of that particular business.
There are many ways of seeking capital, which includes,
Borrowing from friends.
Loans from banks.
Grants from donors.
It is therefore important to write a winning funding proposal for seeking funds for particular projects.